Workflow

How We Work

We take ownership of your content production. From product logistics to published assets. You set the direction, we run the operation.

Production Workflow

From your warehouse to every marketplace

Every step shows who does what. We run the operation. You approve at key milestones.

Start
013-5 days
GoPackshot handles this

We Set Up Your Production

  • Brand guidelines loaded into ImageFlow. Shot lists, platform specs, delivery formats configured per category.
  • Outfit combinations prepared by our team. Styling direction ready for your review.
  • Model pool presented. You approve faces, body types, and casting direction before we book.
  • Your sign-off starts production. Nothing happens until you approve.
We Set Up Your Production
023-4 days
You + GoPackshot

Products Arrive & Get Prepared

  • Ship or schedule pickup. Door-to-door logistics from your warehouse to our studio, included in pricing.
  • Every product photographed on arrival. Reference shots in ImageFlow show exactly what we received.
  • Condition-checked and barcoded. Per-SKU tracking from the moment it enters our facility.
  • Steamed, ironed, styled to your brand standards. Great photography starts before the camera.
  • Category-routed to the right set. Apparel, shoes, bags, jewelry each get dedicated lighting and styling.
Products Arrive & Get Prepared
033-6 days
You + GoPackshot

Production Day

  • Real models or AI face-swap. Your choice per category, per season, per budget. Both operational today.
  • Live Capture One gallery on your laptop if you want to direct the shoot in real time.
  • Video call with producer on set for on-the-fly adjustments and creative direction.
  • Production dashboard tracks every shot. Completed vs. planned, updated throughout the day.
  • Hands-on or hands-off. Direct every shot in real time, or review at end of day. You choose the level of involvement.
Production Day
044-5 days
GoPackshot handles this

Approval & Delivery

  • 50% automated, 100% human-verified. AI handles background removal, color correction, shadow generation, and marketplace formatting.
  • QA team checks every image against your style guide. Styling, fit, brand compliance.
  • AI quality gate catches framing, background, color, and technical defects before human review.
  • Auto-formatted per platform. Correct specs per marketplace, delivered via API to your DAM/PIM.
  • Zero manual work on your end. No resizing, no format conversion, no file management. Assets arrive ready to publish.
Approval & Delivery
053-5 days
GoPackshot handles this

Products Online

  • Auto-published to your channels. Images, videos, and assets pushed to your DAM, PIM, or marketplace via API.
  • Live link verification. We confirm every asset renders correctly on your product pages.
  • Performance-ready formats. WebP, AVIF, and optimized JPEGs for fast page load and mobile performance.
  • Products returned to your warehouse. GPS-tracked, fully insured shipping. Status visible in real time.
  • Inventory reconciliation report. Every item accounted for, documented, confirmed.
Products Online
Done

Your Pilot

From signed contract to first delivery in 21 days

Every partnership starts with a structured pilot. 50+ SKUs, full production pipeline, measurable quality benchmarks. Before you commit to scale.

1

Week 1

Onboarding & Setup

  • Brand guidelines loaded into ImageFlow
  • System integration (API, DAM/PIM access)
  • Style guide & shot list finalized
  • Model pool presented for approval
2

Week 2

Test Shoot

  • 50+ SKUs photographed in pilot batch
  • First quality review with your team
  • Retouching & post-production delivered
  • Marketplace formatting validated
3

Week 3

Feedback & Calibration

  • Your feedback implemented across all workflows
  • Styling, lighting, and retouching adjustments
  • Delivery pipeline stress-tested
  • Second batch delivered for final sign-off
4

Week 4

Go Live

  • Full production ramp-up
  • Assets delivered to your channels via API
  • Performance review & SLA baseline set
  • Ongoing partnership terms finalized

Ready to start your pilot?

50+ SKUs, from EUR 2,000. Full production pipeline included.

Schedule Discovery Call
We have worked with GoPackshot for several seasons now and are very pleased with their work. They are always responsive, helpful and professional, and happy to go the extra mile for us to get the result we need.

Josefin Dirk Freij

Head of Brand & Marketing, NUE

Our Commitments

Enterprise SLA Standards

Formal commitments, not marketing promises. Every metric below is contractually guaranteed and continuously monitored.

Delivery time

48h standard

24h express available

Image quality

< 3 defects per 100 images

AI + human QA double-check

On-time rate

98%+ guaranteed

Verified across 2M+ SKUs

Response time

< 4h business hours

Dedicated PM per client

Platform uptime

99.5% ImageFlow SLA

Real-time production dashboards

Product returns

Full inventory reconciliation

GPS-tracked, insured transport

Logistics

Production where it works best for you

Three models, one standard. Choose the setup that fits your operations, volume, and timeline.

Our Studio in Wroclaw

2,200 m² flagship facility with 8 dedicated shooting sets, full styling department, and integrated post-production. Door-to-door logistics across 12 European countries included.

Best for
  • Brands shipping from European warehouses
  • Standard and high-volume production
  • Full service from receiving to delivery

Remote Team at Your Location

Our photographers, stylists, and equipment come to your warehouse. Same quality standards, same technology. Fully managed by our PM on site.

Best for
  • Peak season overflow capacity
  • When shipping thousands of products is not practical
  • Extra production without moving inventory

Embedded Studio at Your Site

We design, equip, launch, and operate a full production studio inside your facility. Our team, our technology, your location. Zero shipping, zero transit time, maximum control.

Best for
  • Enterprise brands with 50,000+ SKUs/year
  • Proven model running for Otto and Holy Fashion Group
  • Zero shipping, maximum operational control

FAQ

Frequently Asked Questions

21 days from signed contract to first SKUs delivered. We handle onboarding, style guide creation, system integration, and test shoots in parallel. Not sequentially like most studios. Your dedicated PM runs the entire timeline.
Per-SKU pricing that scales with volume. No hidden costs for retouching, metadata, or file delivery. Start with a Pilot (50+ SKUs, from EUR 2,000) to test quality and speed. Partnership agreements include dedicated team, priority scheduling, and volume discounts.
Up to 8,000 SKUs per day at peak capacity across six parallel production lines. For ongoing partnerships, we typically handle 1,000-10,000 SKUs per month per client. We have delivered 2M+ SKUs annually for Zalando Pre-Owned.
Door-to-door, GPS-tracked, fully insured. We pick up products from your warehouse, handle customs documentation, photograph everything, and return products within 5 business days. We currently serve clients across 12 European countries.
Not when done correctly. Our AI handles faces, backgrounds, and seasonal context. Never fabric, fit, or color accuracy. Every AI-generated image is verified by fashion experts against the real product before delivery. No client has reported increased returns from our AI content.
Yes. We design, launch, and operate fully embedded production studios at client locations. From space planning and equipment to team allocation and daily operations. Currently running embedded studios in Portugal and Switzerland.
16 years of 100% fashion specialization. 70+ dedicated team. 4x peak capacity scaling. Dedicated PM per client. We are your partner, not just a vendor. We challenge briefs, share market knowledge, and think with your team.
Yes. Every client gets a dedicated PM who knows your brand, your standards, and your systems. Slack, email, phone. However you prefer to communicate. Your PM coordinates everything from logistics to creative direction.
We can scale to 4x normal capacity during peak seasons. Our flexible team structure and remote production capability mean you never miss a deadline, regardless of volume. We have managed 8,000 SKUs in a single day during peak campaigns.
Our flagship 2,200m² studio is in Wroclaw, Poland. We also operate dedicated studios in Kreuzlingen (Switzerland) and Porto (Portugal). All managed centrally through ImageFlow.

Continue exploring GoPackshot

All Services

Photography, campaigns, models, technology. The complete content operation.

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Portfolio

Browse selected work across fashion, footwear, accessories, and more.

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Pricing

Per-SKU pricing that scales with volume. Pilot, Partnership, or Enterprise.

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