Who is our partner?
APU KUNTUR, a family-owned company established in 1989, is renowned for its design and production of high-quality alpaca clothing and fashion accessories. Adhering to Fairtrade specifications, APU KUNTUR focuses on ethical production and sustainable fashion practices. With a product line crafted from some of the world’s finest natural fibers, the company was in search of a professional photography studio that could showcase their products in the best light.
In 2021, we had the pleasure of meeting Stephan Juette from APU KUNTUR at the INNATEX fair in Frankfurt, paving the way for a valuable collaboration with the esteemed brand.
APU KUNTUR had been struggling with the quality and turnaround time of their product photography. Despite investing weeks of preparation, the results were falling short of their expectations, leaving them in need of a new approach. They wanted a partner who could deliver exceptional quality, understand their brand, and provide timely delivery to support their efforts. So in mid-2022 they reached out to us, seeking a partnership in our company.
To prepare for the test session, we conducted a comprehensive online meeting with APU KUNTUR, where we delved into their brand history, product line, and reviewed the guide they had provided us. This allowed us to truly understand the essence of their products and tailor our approach accordingly.
During a trial session, we successfully showcased our skills by capturing the essence of APU KUNTUR’s products’ distinct fabrics, quality, and “soft, pleasant touch” of materials. This led to an ongoing, fruitful partnership.
Studio Sessions: After careful consideration, we suggested the types of models, determined the optimal number of shots and positions for the models to accurately reflect the essence of the brand. We also agreed on the approach to presenting the clothes in the packshots and what key details to highlight in the presentation. By working together to establish a clear plan and vision, we were able to ensure that the final deliverables effectively showcased the unique features of APU KUNTUR’s products. Through our first two sessions, we gained insights into the client’s expectations, communication preferences, and brand DNA. By concentrating on their distinctive products, we captured images that showcased their unique features and encapsulated the brand’s essence.
Lookbook Studio Session: With our understanding of the client’s needs, we were entrusted with a lookbook session. This required meticulous planning and organization to ensure every detail conveyed the brand’s story and aligned with both parties’ expectations. Our team demonstrated creativity and resourcefulness during the planning stage, curating accessories and painting a studio wall for a custom backdrop. The successful session met the client’s satisfaction, paving the way for an outdoor session challenge.
Eager to tackle challenges, we explored locations that reflected the client’s vision of nature, greenery, and trees. We conducted test sessions at various sites, and based on our photos and recommendations, the client made their selection. Outdoor shoots present unique challenges compared to studio sessions, particularly in terms of organization and weather unpredictability. Throughout the session, our team of photographers, models, stylists, and lighting specialists was joined by Stephan Juette, whose presence offered valuable advice and enjoyable companionship.
Main results of the joint project: