Year

2022-2023

Services

all-in-one content production: PackShots, DetailShots premium, ContextShots, ModelShots ecommerce, CampaignShots (360* production of campaign includes models casting & styling, location preparation, shooting coordination with art director), VideoShots, Social Media Content

NOBO’s mission is to create affordable products that give their recipients joy of use and will be the perfect choice for those who want a versatile product – comfortable yet stylish.

NOBO describes itself as a brand rooted in stationary sales. Their goal was to grow and enter the online sales market, but they were afraid of the high volume of returns characteristic of this type of market. In addition, they needed content that would communicate the brand’s values, while showing the products in a real way.

NOBO asked us to help them meet their goals and invited us to work with them. Our cooperation included comprehensive production of photo and video content. The main goal of our cooperation was to create content that would lower the level of returns.

Entering the e-commerce marketplaces requires meeting various photo standards. We prepared a product shoot that included photos of handbags and their details. The photos had to perfectly reproduce the colors and structures of the materials, but also show the products from the right perspective.

Deciding to buy a handbag is different from standard shopping decisions. Many consumers believe that there should be 2 expensive things in the outfit: the shoes and the purse. The rest is minor-league. For this reason, product images of something as versatile and crucial as a handbag have to meet several requirements.

Types of bags: endless combos of shape, size, purpose, material

Our process was structured to achieve key objectives.

Our process was structured to achieve key objectives. Our main goal was to deliver full and high-quality content for client’s website and marketplaces. 

To achieve this, we had to show the online customer pictures that would show the product in attractive way while showing it as it really is. The suggested minimum number of images for a single bag is five: this provides enough detail while still enticing the customer to explore the product further when they receive it.

ModelShots

• provide inspiration for the styles to which the handbag fits,
• highlight the character of the brand and show the purpose of the handbag,
• show the size of the product in relation to the model and the hand.

DetailShots

• show the quality of the finish,
• show details that are not visible at first glance: extra pockets, special fastenings.

ContextShots

• Show the purpose of the handbag and the styling possibilities,
• show the true size in the context of everyday objects.

With solid product photos, NOBO needed a session that would differentiate them from the competition and indicate the individual character of the brand. However, a model shoot is often a logistical challenge even for those who have been in the industry for many years.

That’s why the client was looking for a solution that, on the one hand, would not take away their participation in the creative process, and on the other hand, would relieve them of the complicated lookbook production process. He wanted the final result to match his vision, but at the same time not to have to coordinate multiple production teams. He asked us to help with this challenge.

As a creative partner, our team determined the key features of the brand’s character. NOBO wanted to emphasize the availability of the products, the joy and ease of styling and the brand’s positive attitude and universal design. We chose saturated strong-color backgrounds for the shoot.

Our booking team partnered with models whose attitude matched the premise and moodboard. The models posed in a dynamic style. We were also responsible for the styling of the models and set design. In this area, we made sure to use natural materials (wood, wool, linen) to highlight the classic inspirations for the design of the bags.

As the last part of the project, we had the pleasure of realizing a video series for NOBO. The recordings much more credibly reflect the appearance of the products, so the final customers find them very attractive and convincing. 

8800 packshots made

4500 detail shots

700 photos with model

100 lookbook images

90 videos

6% reduction in returns

6 working days of delivery time (collection of 100 products with packshots, model photos and video)

+ 1 year the content created was sufficient for use on social media for over a year

Key Achievements

• Extraordinarily low return rate: 6% reduction in returns due to good quality contextual images, images showing handbags with the model and detail shots.

• E-commerce Launch: We ensured NOBO’s successful entry into e-commerce by creating high-quality images that accurately reflected product details, reducing returns and boosting customer confidence and sales.

• Creative Lookbook Production: We managed the creative and logistical aspects of a lookbook shoot, showcasing NOBO’s unique brand identity with vibrant photography, helping them stand out in the market.

• Versatile Video Content: We produced a video series that enhanced NOBO’s online presence, providing flexible content used across their website and social media, extending its marketing impact for over a year.

Gallery: