Brixtol Textiles was started in a small kitchen in Stockholm, in 2011 by two longtime friends Gustav Kjellander and Emil Holmström. The idea of parting with tradition and breaking the convention fuelled the birth of the brand and it became the manifestation of an idea in the shape of quality clothing inspired by a combination of British workwear and the 1960’s mod culture.
With a fair share of dedication bordering on stubbornness and progressive mindsets, the pair set out on a journey that eventually led them to the BritishMidlands, home of world-leading manufacturers in traditional British outerwear.
The result of this unconventional relationship is Brixtol – alternative classics for the independent and brave. The concept of exploring one’s individuality, continuous reinvention, and rejecting the dull, the timid, and the old-fashioned play a central role in the mindset of Brixtol.
Brixtol approached us in 2019 with a request to do a photoshoot for a clothing collection. They wanted to make sure that we are a photographic studio focused on long-term cooperation and we maintain the high quality of image. Clients can count on our fresh and proactive approach to product photography.
Before Brixtol started working with us, they had struggled with one issue: with every new collection, they had to explain the brand history, style, and philosophy to a new photographer. The photo shoots took a lot of time and attention of the whole team
…In the case of e-commerce images (packshots), stylists and photographers are storytellers and have very limited resources to capture the mood and style. Brand DNA and brand message can only be told through the proper styling of the clothes. Our main challenge was to identify Brixtol’s needs – thanks to that we could make microdecisions during the photo session on our own, without involving the client. Our team was tasked with doing a test shoot (as always we do it for free for the client so we can get to know each other and understand each other’s expectations and needs).
Our team was tasked with doing a test shoot (as always we do it for free for the client so we can get to know each other and understand each other’s expectations and needs).
We hadn’t received any instructions from Gustav before the test – he asked us to take the photos as we saw them to see how we felt about their brand DNA. So, we rolled up our sleeves and tuned in to the mood of the 1960s. Zero tips or hints, and yet a great result. The feedback after the test was as follows:
Main results of the joint project
„I see the benefits of working with the same photographer/ team every season that has our „recipe” so we can keep the consistency in images. We can save time while me and my team can do other things. With GoPackshot I am sure that the photos will be delivered in time and in line with our DNA. Now, I’m very happy to see a possibility for a long-term partnership. Thanks to our partnerships with our suppliers/ factories, we are able to deal with the pandemic.”
says Gustav Kjellander (Brixtol co-founder).